Clari vs Proponent: Which One Fits Your Sales Team?
Clari built its name on forecasting and pipeline visibility, later adding conversation intelligence through Wingman. Proponent scores every deal and updates your CRM from the call itself, at a fraction of the cost.
Bhumika GohilHead of Revenue8 min read
Clari is a revenue operations platform built around forecasting, pipeline inspection, and deal visibility for RevOps and sales leadership, with conversation intelligence added through its 2022 acquisition of Wingman, now branded Clari Copilot. Proponent reads every sales call and turns it into a scored deal, an updated CRM record, and coaching for the rep, without the enterprise per-seat pricing or the platform sprawl. The right choice depends on whether you want a forecasting system that also analyzes calls, or a call-analysis system built to feed your existing CRM and coach every rep on every call.
Why Teams Compare Clari and Proponent
Clari and Proponent both promise the same underlying outcome: less forecasting built on gut feel, more decisions grounded in what actually happened on a call. But they start from different ends of the problem. Clari starts from the pipeline and works backward into the call, using conversation data to check the numbers RevOps already tracks. Proponent starts from the call itself and works forward, turning what was said into a scored deal and a clean CRM record before a manager ever opens a forecast view.
That difference shows up once you look at who each product is built for, what it costs to get the full picture, and how much of your team actually gets to use it.
What Clari Does Well
Clari earned its reputation in RevOps circles as a serious forecasting and pipeline management platform, not a coaching add-on. Its core product gives sales leadership real-time pipeline visibility, deal inspection, and forecast rollups that pull directly from CRM and activity data. Layered on top, Clari Copilot (formerly Wingman) adds call recording, transcription, and conversation intelligence, including live battlecards and talk-track guidance during the call itself, a capability most post-call analysis tools don't offer.
In December 2025, Clari completed a merger with Salesloft, the sales engagement platform, positioning the combined company around what it calls a "Predictive Revenue System" spanning pipeline generation, forecasting, and conversation intelligence in one stack. For a large enterprise revenue org already standardized on both tools, that consolidation is a real selling point.
Clari also holds up well on review sites, with a rating around 4.6 out of 5 across more than 5,500 G2 reviews, and enterprise customers like Adobe, IBM, and Zoom lend it credibility at the top end of the market.
Where Clari Gets Complicated
Clari doesn't publish pricing. Its pricing page has no dollar figures at all, just a "get a quote" button, and every deal runs through a sales conversation and custom scoping. Third-party analyst and review sites that track SaaS pricing consistently estimate the full stack, Core forecasting plus Copilot conversation intelligence, at somewhere in the $200 to $310+ per user, per month range once both modules are added, often with implementation fees reported between $15,000 and $75,000 and multi-year contracts attached. Those are outside estimates, not Clari's own published numbers, but the range is consistent enough across sources to take seriously when budgeting.
That modular structure, plus the recent Salesloft merger, means the buying decision now spans two products that used to be sold separately. Reviewers also flag a real learning curve: Clari's forecasting hierarchies, custom views, and configuration options take weeks to learn, and multiple reviewers describe platform updates resetting custom dashboards and saved views they'd already configured. None of that makes Clari a weak product. It makes it a platform built for RevOps teams with the headcount and tenure to own a genuinely complex system, not a lightweight tool a sales team stands up on its own.
What Proponent Does Differently
Proponent reads every sales call and does the work between conversations: your CRM gets updated, every deal gets scored, and every rep gets coached, not just the ones a RevOps analyst had time to review.
- Deal health, scored from the call itself. Every deal is qualified against MEDDPICC, BANT, or your own methodology, grounded in what was actually said, not what a rep remembered to log or what an analyst inferred from CRM activity.
- The CRM writes itself. Competitor mentions, objections, budget, and next steps are extracted from the call and written back to HubSpot, Salesforce, Zoho, Attio, or Pipedrive automatically, with no manual tagging required.
- Every rep coached, on every call. Discovery quality, objection handling, and talk-to-listen ratio are scored on 99%+ of calls, not the handful a manager or analyst can review live.
- Works with the recorder you already have. Proponent connects to Zoom, dialers, and in-person or phone conversations through its mobile app, so reps don't have to adopt a second recording tool on top of whatever's already running.
- One flat price by call volume, not a stack of modules. Pricing scales with calls processed, not with how many products you've licensed or how many seats need access, so ops, marketing, and leadership can all see what's happening in deals without a separate line item.
One design partner, Sprinto, saw its win rate move from 19% to 26% and deals closed per rep go from 25 to 33 after putting Proponent's deal scoring and coaching in front of the team, while cutting deal-review prep from four hours to twenty minutes.
Clari vs Proponent, Side by Side
| Clari | Proponent | |
|---|---|---|
| Core focus | Forecasting, pipeline inspection, and deal visibility, with conversation intelligence added via Copilot | Call analysis first: deal scoring, CRM automation, and coaching from every call |
| Recording | Copilot uses its own meeting bot | Works with the recorder, dialer, or meeting tool you already use |
| Pricing model | Custom quote, modular (Core plus Copilot, now Salesloft), priced per seat | By calls processed, unlimited seats included |
| Deal scoring | Pipeline health inferred from CRM and activity data, plus call signals | Every deal scored against MEDDPICC or BANT from what was said on the call |
| Coaching coverage | Live battlecards and talk-track guidance during calls | 99%+ of calls scored and coached automatically after the call |
| CRM updates | Syncs pipeline and forecast data; call-level updates via Copilot | Competitor, objection, budget, and next steps written to the deal record automatically |
| Best fit | Large enterprise RevOps orgs that need forecasting and call intelligence together | Teams that want deal scoring and CRM automation without enterprise per-seat pricing |
What This Actually Costs
Clari's own pricing page has no public numbers, only a request-a-quote form, so there's no official figure to compare directly. What's consistent across third-party analyst estimates is a full-stack range of roughly $200 to $310+ per user, per month for Core forecasting plus Copilot conversation intelligence, billed annually, frequently with a five-figure implementation fee and a multi-year contract on top. Applied to a 30-rep team, that range alone works out to roughly $6,000 to $9,300+ a month before implementation costs, and that's before adding access for anyone outside the sales team who wants visibility into deal health.
Proponent's Scale tier, built for roughly 4,000 calls a month, enough to cover a 30-rep team at full volume, is $999 a month with every seat across sales, ops, marketing, and leadership included at no extra cost.
| Clari (third-party estimate) | Proponent (Scale tier) | |
|---|---|---|
| Per seat, per month | $200-$310+ (Core plus Copilot; not Clari's published price) | Not applicable, flat pricing by call volume |
| 30-rep team, monthly | ~$6,000-$9,300+ before implementation fees | $999 |
| 30-rep team, annual | ~$72,000-$111,600+ | ~$11,988 |
| Implementation | $15,000-$75,000 reported by third-party sources | Included, live in about 15 minutes |
| Seats included at that price | Priced per seat; additional viewers add cost | Unlimited: sales, ops, marketing, leadership |
Pricing figures above are accurate as of July 2026 and may change. Clari's own numbers aren't publicly listed; confirm current rates directly with Clari and Proponent before purchasing.
Which One Should You Choose
Choose Clari if you're running a large enterprise revenue organization with a dedicated RevOps team, forecasting accuracy and pipeline inspection are the primary problem you're solving for, and you're prepared to invest in a multi-module platform, now including Salesloft, with the implementation runway that comes with it.
Choose Proponent if what you need is every call turned into a scored deal, an updated CRM record, and rep coaching, without paying enterprise per-seat pricing or standing up a forecasting platform to get there.
| Choose Clari if | Choose Proponent if |
|---|---|
| You need pipeline-wide forecasting and RevOps dashboards, not just call-level intelligence | You want every call turned into a scored deal without building a separate forecasting system |
| Your org has a dedicated RevOps team to own configuration and a multi-module setup | You want a tool a sales team can stand up on its own, without weeks of onboarding |
| Budget supports enterprise per-seat pricing across a modular stack | You want pricing that scales with call volume, not headcount |
| You're already standardized on Salesloft for sales engagement | You want to keep the recorder or dialer you already use |
The fastest way to know which fits: run Proponent against your own calls. The two-week pilot connects to your existing recorder and CRM in about 15 minutes, with no long-term contract, so you can see what it surfaces before deciding anything.
For a comparison against a more coaching-focused conversation intelligence platform, see Gong vs Proponent. To understand the scoring methodology behind Proponent's deal health scores, see What Is MEDDPICC? and How AI Deal Scoring Works.
Frequently asked questions
Is Clari a conversation intelligence tool or a forecasting tool?
Both, but forecasting and pipeline inspection are Clari's core product. Conversation intelligence came later, through its 2022 acquisition of Wingman, now branded Clari Copilot, and sits alongside forecasting rather than replacing it. Proponent is built the other way around: call analysis is the core product, and deal scoring plus CRM updates flow directly from it.
How much does Clari actually cost?
Clari doesn't publish pricing. Its pricing page only offers a "get a quote" form. Third-party analyst estimates put the full stack, Core forecasting plus Copilot, at roughly $200 to $310+ per user per month, often with five-figure implementation fees, but that figure comes from outside sources, not Clari's own published numbers.
What changed with the Clari and Salesloft merger?
Clari and Salesloft completed a merger in December 2025, combining Clari's forecasting and conversation intelligence with Salesloft's sales engagement platform into what the companies call a "Predictive Revenue System." For buyers, evaluating Clari today increasingly means evaluating a broader, two-product stack rather than a single standalone tool.
Can I switch from Clari to Proponent, or run them side by side?
Yes. Proponent connects to your existing CRM, including HubSpot, Salesforce, Zoho, Attio, and Pipedrive, and works alongside whatever recorder or dialer you're already using, so you can run a pilot next to Clari before deciding whether to switch fully or use both for different purposes.
Does Proponent do forecasting the way Clari does?
No. Proponent focuses on turning individual calls into scored deals, CRM updates, and coaching. It doesn't build the pipeline-wide forecast rollups and RevOps dashboards that are Clari's core product. Teams that need dedicated forecasting infrastructure alongside call intelligence should factor that into the comparison.
Is Proponent's pricing really based on call volume, not seats?
Yes. Every plan includes unlimited users across sales, ops, marketing, and leadership, and the price scales with calls processed instead of headcount. Adding more people who need visibility doesn't add more cost the way it would under a per-seat model.
Does Clari require its own meeting recorder?
Clari Copilot uses its own bot to join and record calls, similar to most conversation intelligence tools in this category. Proponent is recorder-agnostic: it works with Zoom, dialers, and in-person or phone conversations through its mobile app, so there's no separate recording tool to adopt.
Which one is a better fit for a mid-market sales team?
Clari is generally priced and built for larger enterprise revenue orgs with a dedicated RevOps function to own the configuration. Proponent's per-call pricing and simpler setup scale down to smaller teams without losing deal scoring or CRM automation, which is why most mid-market teams comparing the two land on Proponent for call-level intelligence.
