Your reps sell. The work between conversations runs itself.
Proponent turns every sales call into an updated CRM, a scored deal, and a coached rep, delivered to the tools your team already uses.
01Capture every conversation
Meetings, dialer calls, and in-person conversations, captured from the tools your team already uses. Reps change nothing.
“Honestly, our biggest problem is reps spending 4-5 hours a week on call notes. We're also talking to Gong and Chorus, so I'm trying to understand what makes you different.”
02One pass reads the call
One read extracts competitors, objections, buying signals, risk, and rep behavior, all tied to the right deal.
- Coaching scorecard sent
- Follow-up task assigned
03CRM, deal, and rep — updated
Automatically: an enriched CRM record, a deal score with evidence, a coaching scorecard, and follow-ups assigned to the rep.
Everything that happens after the call
Three systems working off the same read of every conversation: rep coaching, CRM, and AI agents.
Coach every rep, on every call.
Every conversation is scored on discovery quality, objection handling, talk/listen ratio, and product knowledge. Coaching reaches the reps who need it, not the ones a manager happened to hear.
- 99%+ of calls scored, not ~2%
- Discovery, objection handling & talk/listen metrics
- Spot coaching opportunities the week they happen
Your personal sales assistant, working after every call.
Proponent listens to every sales call to generate tasks, draft follow-up emails, and prepare deal briefs before your next call, like a personal assistant for every rep.
- Tasks generated and assigned automatically after every call
- Follow-up email drafts ready to send, in your voice
- Deal briefs prepared before your next call, pulled from the full history
Track anything that matters to your team.
Describe a field in plain English and an agent extracts it from every conversation: security requirements, ICP fit, decision process. Your CRM stays current on the fields you care about.
- Define agents in natural language
- Meeting-level and deal-level extraction
- Written back to HubSpot, Salesforce, Attio & more
Delivered where you need it, when you need it
Every processed call is pushed into the tools your team already lives in. Nothing new to log into.
CRM
Tasks, deals, and account details updated automatically after every call.
Slack, Teams & email
Instant alerts on deals and reps, plus the Monday insights digest: new competitor mentions, emerging objections, and shifting trends across every conversation.
AI assistants (MCP)
Ask anything about your customers in Claude, ChatGPT, or any MCP-enabled app: draft the follow-up, review the deal, run the win-loss analysis.
A record is only as complete as the calls it sees
So Proponent captures all of them: every meeting, every dialer call, every room. It works with the recorders and dialers you already use.
Meetings
Pull recordings from whatever your team already uses, or record with Proponent.
Calls & dialers
Outbound and cold calls come straight from the dialer, so the SDR motion is fully covered.
In-person & phone
The Proponent mobile app records field sales and phone conversations, the rooms that never touch a screen.
Enterprise-grade security
Handle your most sensitive conversations with confidence: encrypted, private, and never used to train AI models.
SOC 2 & encryption
SOC 2 Type II audit underway. Hosted on AWS, encrypted in transit and at rest.
No training on your data
Your data never trains foundation models. Full deletion within 30 days of cancellation; DPA available on request.
Self-hosting available
Deploy Proponent in your own environment for full data residency and control.
Questions about how it works
01How does Proponent get my conversation data?
Proponent connects to whatever your team already records, including Zoom, Google Meet, Gong, Fireflies, Fathom, and MS Teams, and it integrates with your dialer for outbound. The Proponent recorder and mobile app cover in-person and phone calls. Reps have nothing new to do.
02What does Proponent produce from each call?
One pass over every conversation produces three things automatically: an updated CRM record (budget, timeline, authority, needs), a deal score with the evidence behind it, and a coaching scorecard for the rep. No forms, no logging.
03Which CRMs do you support?
HubSpot, Salesforce, Zoho, Bigin, Attio, and Pipedrive. Proponent reads your deals and writes intelligence back into the fields you choose, with optional approval before anything syncs.
04How accurate is it? Doesn't AI hallucinate?
Every score change traces back to the exact call moment that drove it. Click any deal, see why the score moved, and hear the quote. Every score, field, and alert carries its source.
05How do you score reps fairly?
Every call is scored on the same dimensions: discovery quality, objection handling, talk/listen ratio, and product knowledge. Coaching stays consistent across the team instead of depending on which calls a manager had time to review.
06Can Proponent qualify leads automatically?
Yes. Pick your methodology (MEDDPICC, BANT, or your own criteria) and Proponent tracks each slot from what buyers say on calls. Every deal shows what's confirmed, what's open, and the moment each answer came from.
Two weeks. We do the work on every deal.
Connect your recorder and CRM in 15 minutes, no IT required. Proponent runs on every call from day one, and we measure the hours your team gets back. No long contract.
