Customer intelligence infrastructure for B2B revenue teams
Customer intelligence infrastructure for B2B revenue teams
Proponent connects to your call recorder and CRM to surface win/loss patterns, competitive mentions, and buyer needs your team is missing.
Proponent connects to your call recorder and CRM to surface win/loss patterns, competitive mentions, and buyer needs your team is missing.
Trusted by GTM teams
Trusted by GTM teams
Competitor Mentions
Last 30 days
22%
25
Difficulty Integrating with Other Tools
Pain Points
90
22%
Jan
Apr
Jul
Oct
Feature Requests
Last 7 days
13%
15
Summary
Integration concerns are now your #1 deal blocker, overtaking pricing for the first time. Enterprise deals are stalling in technical evaluation—prospects need API documentation and implementation timelines upfront.
Key Patterns:
Integration Anxiety Spiking – API complexity mentioned in 31% of calls (up 72% from last week). Technical buyers are asking detailed integration questions earlier in the sales process.Pricing Pressure Easing – Discount requests down 28%. However, enterprise buyers now question ROI timeline rather than price—they want 90-day value proof.
Mobile as Silent Closer – When mobile app is demonstrated, close rate increases to 71% vs 53% baseline. Field sales teams cite this as "must-have."
Win/Loss by Competitor
Last 6 Months
Gong
Chorus
Selesforce
Clari
Outreach
0
5
10
15
20
25
30
35
40
45
Won
Lost
Top Win Themes: What “closed-won” customers like about our product?
Last 6 Months
Praise Theme
Ease of use / Intuitive UI
"The UI is really clean and lag free”
Transparent pricing
"I really like how you guys are transparent about your pricing. We are tired of vendors overcharging us.."
Subject matter expertise
"You guys really know what you are talking about”
Integration ecosystem
"The integration store made it so easy .."
Quotes
50 (25.6%)
50 (25.6%)
50 (25.6%)
50 (25.6%)
Win Rate
22%
75%
22%
84%
22%
69%
22%
55%
Gong Mentions
Last 12 Months
90
22%
100
80
60
40
20
0
Mar
Jun
Sep
Dec
Top Competitor Mentions
Last 3 Months
Gong (33.3%)
Dovetail (26.7%)
Claap (22.2%)
Grain (17.8%)
Latest Objection Quotes
Last 7 days
Manual data entry issues
"We're drowning in manual data entry. Our team spends 15 hours a week just updating systems."
Ensure payment accuracy
"Help me reconcile supplier info between systems without spreadsheets"
Enable team efficiency
"Help me scale supplier network without adding headcount"
Train sales reps faster
"The current sales ramp up time is over 3 months. It has gotten really hard to get reps going lately"
Objection Frequency
Last 12 Months
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
High Severity
Medium Severity
Low Severity
Objections
Last 30 days
18%
57
Your sales team has thousands of hours of market intelligence. Your CRM has none of it.
Competitive mentions, pricing objections, and feature requests are in every call. Nobody has time to find them.
Competitive mentions, pricing objections, and feature requests are in every call. Nobody has time to find them.
Pain points mentioned, but never tracked
CRM drop-downs can't capture nuance. You're losing the 'why' behind customer needs.
Objections buried until deal review meetings
By the time “pricing’s too high” reaches leadership, it’s already cost you 10 deals.
Call Transcript
C
Carl Penn
10:01
Thanks for the demo. Honestly, our biggest problem is reps spending 4-5 hours a week on call notes It's killing productivity.
S
Nathan Sanders
10:02
That's exactly what we solve. Most teams cut that down to 30 seconds per call.
C
Carl Penn
10:03
That would be huge. We're also talking to Gong and Chorus, so I'm trying to understand what makes you different.
S
Nathan Sanders
10:04
Our semantic clustering finds patterns across hundreds of calls automatically. We also integrate natively with Salesforce and HubSpot.
C
Carl Penn
10:06
Good to know. My main concern is implementation time. We can't afford another 6-month integration project like we just went through with our last tool.
S
Nathan Sanders
10:06
Most customers are up and running in 2-3 weeks. You'll start seeing insights within the first few days.
C
Carl Penn
10:07
That's more realistic. If the pilot works, we'd roll this out to all 50 reps by Q1. Let me bring in our VP of Sales for the next call.
Competitive intelligence lives in rep memory
You don't know which competitors you're losing to—or what positioning actually works.
Deal momentum hidden in conversational cues
Reps say “it went well,” but budget and timeline signals stay buried in transcripts.
Pain points mentioned, but never tracked
CRM drop-downs can't capture nuance. You're losing the 'why' behind customer needs.
Objections buried until deal review meetings
By the time “pricing’s too high” reaches leadership, it’s already cost you 10 deals.
Call Transcript
C
Carl Penn
10:01
Thanks for the demo. Honestly, our biggest problem is reps spending 4-5 hours a week on call notes It's killing productivity.
S
Nathan Sanders
10:01
That's exactly what we solve. Most teams cut that down to 30 seconds per call.
C
Carl Penn
11:15
That would be huge. We're also talking to Gong and Chorus, so I'm trying to understand what makes you different.
S
Nathan Sanders
10:01
Our semantic clustering finds patterns across hundreds of calls automatically. We also integrate natively with Salesforce and HubSpot.
C
Carl Penn
11:15
Good to know. My main concern is implementation time. We can't afford another 6-month integration project like we just went through with our last tool.
S
Nathan Sanders
10:01
Most customers are up and running in 2-3 weeks. You'll start seeing insights within the first few days.
C
Carl Penn
11:15
That's more realistic. If the pilot works, we'd roll this out to all 50 reps by Q1. Let me bring in our VP of Sales for the next call.
Competitive intelligence lives in rep memory
You don't know which competitors you're losing to—or what positioning actually works.
Deal momentum hidden in conversational cues
Reps say “it went well,” but budget and timeline signals stay buried in transcripts.
From buried in transcripts to answered in seconds
Proponent connects to your recorders, extracts structured signals, delivers them where your team works — all linked to CRM identity.
Proponent connects to your recorders, extracts structured signals, delivers them where your team works — all linked to CRM identity.
Weekly Insights Digest
Get customer intelligence delivered to you
Key trends, new competitor mentions, and emerging objections delivered weekly to Slack or email. No manual review.
Deal Intelligence
Understand why you win and lose deals
Analyze call data to pinpoint reasons for deal outcomes — pricing, features, competition — and tie every insight back to CRM records for context
Emerging Trend Detection
Stay ahead of what’s changing
New competitor appearing? Feature request spiking? Proponent surfaces shifts across hundreds of calls automatically.
Segmented Insight Analysis
Same question, different answer by segment
What do enterprise buyers say about pricing vs. mid-market? Healthcare vs. fintech? Closed-won vs. closed-lost? Slice any insight by CRM dimensions.
Enterprise-Grade Security
Handle sensitive customer conversations with confidence. We meet the highest security standards
Handle sensitive customer conversations with confidence. We meet the highest security standards
End-to-End Encryption
End-to-End Encryption
AES-256 encryption at rest, TLS 1.3 in transit. Your conversations and CRM data stay private.
Self-hosting available
Self-hosting available
Deploy in your VPC or on-premises. Complete data sovereignty for regulated industries.
No Training on Your Data
No Training on Your Data
We never train our models on your customer conversations or deal data.
What GTM teams say
See how PMM, marketing, and sales teams use Proponent to turn conversations into intelligence.
See how PMM, marketing, and sales teams use Proponent to turn conversations into intelligence.
Ivan Castro
Head of Marketing, PAXAFE
In supply chain and cold-chain markets, insights sit across dozens of customer conversations. Proponent helps us synthesize all of it, spotting recurring pain points and sharpening our narrative. It gives Sales and Marketing a structured way to understand intent, competition, and desired outcomes. The result is clearer storytelling and more relevant materials for enterprise buyers. Proponent is now a key layer in our GTM process.
Keshav Trehan
Product Marketing Lead, Unifize
As a PMM, converting customer conversations into positioning and content is half my job. Proponent cuts that effort dramatically. It surfaces patterns I would’ve missed, captures the ‘why’ behind customer needs, and lets me generate tailored messaging in minutes. For lean B2B teams in complex categories, it’s a superpower. Proponent has made our enablement clearer, faster, and far more insight-driven.
Ilya Preston
Chief Executive Officer, PAXAFE
Our buyers are technical and operations-driven, so every conversation contains mission-critical context. Proponent helps our team capture and operationalize that context at scale. It ensures nothing gets lost — requirements, objections, evaluation criteria — and improves how quickly we turn insights into messaging that resonates.
Owen Bitas
Senior Product Marketing Manager
Proponent is one of the few AI platforms that truly understands how product marketing and sales enablement should work. It structures messaging, captures real customer needs, and turns conversations into usable content instantly. For any company trying to scale consistent GTM motions, Proponent removes chaos and creates a single source of truth teams actually adopt.
Ivan Castro
Head of Marketing, PAXAFE
In supply chain and cold-chain markets, insights sit across dozens of customer conversations. Proponent helps us synthesize all of it, spotting recurring pain points and sharpening our narrative. It gives Sales and Marketing a structured way to understand intent, competition, and desired outcomes. The result is clearer storytelling and more relevant materials for enterprise buyers. Proponent is now a key layer in our GTM process.
Keshav Trehan
Product Marketing Lead, Unifize
As a PMM, converting customer conversations into positioning and content is half my job. Proponent cuts that effort dramatically. It surfaces patterns I would’ve missed, captures the ‘why’ behind customer needs, and lets me generate tailored messaging in minutes. For lean B2B teams in complex categories, it’s a superpower. Proponent has made our enablement clearer, faster, and far more insight-driven.
Ilya Preston
Chief Executive Officer, PAXAFE
Our buyers are technical and operations-driven, so every conversation contains mission-critical context. Proponent helps our team capture and operationalize that context at scale. It ensures nothing gets lost — requirements, objections, evaluation criteria — and improves how quickly we turn insights into messaging that resonates.
Owen Bitas
Senior Product Marketing Manager
Proponent is one of the few AI platforms that truly understands how product marketing and sales enablement should work. It structures messaging, captures real customer needs, and turns conversations into usable content instantly. For any company trying to scale consistent GTM motions, Proponent removes chaos and creates a single source of truth teams actually adopt.
Ivan Castro
Head of Marketing, PAXAFE
In supply chain and cold-chain markets, insights sit across dozens of customer conversations. Proponent helps us synthesize all of it, spotting recurring pain points and sharpening our narrative. It gives Sales and Marketing a structured way to understand intent, competition, and desired outcomes. The result is clearer storytelling and more relevant materials for enterprise buyers. Proponent is now a key layer in our GTM process.
Keshav Trehan
Product Marketing Lead, Unifize
As a PMM, converting customer conversations into positioning and content is half my job. Proponent cuts that effort dramatically. It surfaces patterns I would’ve missed, captures the ‘why’ behind customer needs, and lets me generate tailored messaging in minutes. For lean B2B teams in complex categories, it’s a superpower. Proponent has made our enablement clearer, faster, and far more insight-driven.
Ilya Preston
Chief Executive Officer, PAXAFE
Our buyers are technical and operations-driven, so every conversation contains mission-critical context. Proponent helps our team capture and operationalize that context at scale. It ensures nothing gets lost — requirements, objections, evaluation criteria — and improves how quickly we turn insights into messaging that resonates.
Owen Bitas
Senior Product Marketing Manager
Proponent is one of the few AI platforms that truly understands how product marketing and sales enablement should work. It structures messaging, captures real customer needs, and turns conversations into usable content instantly. For any company trying to scale consistent GTM motions, Proponent removes chaos and creates a single source of truth teams actually adopt.
Ivan Castro
Head of Marketing, PAXAFE
In supply chain and cold-chain markets, insights sit across dozens of customer conversations. Proponent helps us synthesize all of it, spotting recurring pain points and sharpening our narrative. It gives Sales and Marketing a structured way to understand intent, competition, and desired outcomes. The result is clearer storytelling and more relevant materials for enterprise buyers. Proponent is now a key layer in our GTM process.
Keshav Trehan
Product Marketing Lead, Unifize
As a PMM, converting customer conversations into positioning and content is half my job. Proponent cuts that effort dramatically. It surfaces patterns I would’ve missed, captures the ‘why’ behind customer needs, and lets me generate tailored messaging in minutes. For lean B2B teams in complex categories, it’s a superpower. Proponent has made our enablement clearer, faster, and far more insight-driven.
Ilya Preston
Chief Executive Officer, PAXAFE
Our buyers are technical and operations-driven, so every conversation contains mission-critical context. Proponent helps our team capture and operationalize that context at scale. It ensures nothing gets lost — requirements, objections, evaluation criteria — and improves how quickly we turn insights into messaging that resonates.
Owen Bitas
Senior Product Marketing Manager
Proponent is one of the few AI platforms that truly understands how product marketing and sales enablement should work. It structures messaging, captures real customer needs, and turns conversations into usable content instantly. For any company trying to scale consistent GTM motions, Proponent removes chaos and creates a single source of truth teams actually adopt.
Ivan Castro
Head of Marketing, PAXAFE
In supply chain and cold-chain markets, insights sit across dozens of customer conversations. Proponent helps us synthesize all of it, spotting recurring pain points and sharpening our narrative. It gives Sales and Marketing a structured way to understand intent, competition, and desired outcomes. The result is clearer storytelling and more relevant materials for enterprise buyers. Proponent is now a key layer in our GTM process.
Keshav Trehan
Product Marketing Lead, Unifize
As a PMM, converting customer conversations into positioning and content is half my job. Proponent cuts that effort dramatically. It surfaces patterns I would’ve missed, captures the ‘why’ behind customer needs, and lets me generate tailored messaging in minutes. For lean B2B teams in complex categories, it’s a superpower. Proponent has made our enablement clearer, faster, and far more insight-driven.
Ilya Preston
Chief Executive Officer, PAXAFE
Our buyers are technical and operations-driven, so every conversation contains mission-critical context. Proponent helps our team capture and operationalize that context at scale. It ensures nothing gets lost — requirements, objections, evaluation criteria — and improves how quickly we turn insights into messaging that resonates. Proponent has strengthened our sales consistency and become a real multiplier for complex B2B selling.
Owen Bitas
Senior Product Marketing Manager
Proponent is one of the few AI platforms that truly understands how product marketing and sales enablement should work. It structures messaging, captures real customer needs, and turns conversations into usable content instantly. For any company trying to scale consistent GTM motions, Proponent removes chaos and creates a single source of truth teams actually adopt. It’s become a foundational tool I recommend to early-stage founders.
Ivan Castro
Head of Marketing, PAXAFE
In supply chain and cold-chain markets, insights sit across dozens of customer conversations. Proponent helps us synthesize all of it, spotting recurring pain points and sharpening our narrative. It gives Sales and Marketing a structured way to understand intent, competition, and desired outcomes. The result is clearer storytelling and more relevant materials for enterprise buyers. Proponent is now a key layer in our GTM process.
Keshav Trehan
Product Marketing Lead, Unifize
As a PMM, converting customer conversations into positioning and content is half my job. Proponent cuts that effort dramatically. It surfaces patterns I would’ve missed, captures the ‘why’ behind customer needs, and lets me generate tailored messaging in minutes. For lean B2B teams in complex categories, it’s a superpower. Proponent has made our enablement clearer, faster, and far more insight-driven.
Ilya Preston
Chief Executive Officer, PAXAFE
Our buyers are technical and operations-driven, so every conversation contains mission-critical context. Proponent helps our team capture and operationalize that context at scale. It ensures nothing gets lost — requirements, objections, evaluation criteria — and improves how quickly we turn insights into messaging that resonates. Proponent has strengthened our sales consistency and become a real multiplier for complex B2B selling.
Owen Bitas
Senior Product Marketing Manager
Proponent is one of the few AI platforms that truly understands how product marketing and sales enablement should work. It structures messaging, captures real customer needs, and turns conversations into usable content instantly. For any company trying to scale consistent GTM motions, Proponent removes chaos and creates a single source of truth teams actually adopt. It’s become a foundational tool I recommend to early-stage founders.
Ivan Castro
Head of Marketing, PAXAFE
In supply chain and cold-chain markets, insights sit across dozens of customer conversations. Proponent helps us synthesize all of it, spotting recurring pain points and sharpening our narrative. It gives Sales and Marketing a structured way to understand intent, competition, and desired outcomes. The result is clearer storytelling and more relevant materials for enterprise buyers. Proponent is now a key layer in our GTM process.
Keshav Trehan
Product Marketing Lead, Unifize
As a PMM, converting customer conversations into positioning and content is half my job. Proponent cuts that effort dramatically. It surfaces patterns I would’ve missed, captures the ‘why’ behind customer needs, and lets me generate tailored messaging in minutes. For lean B2B teams in complex categories, it’s a superpower. Proponent has made our enablement clearer, faster, and far more insight-driven.
Ilya Preston
Chief Executive Officer, PAXAFE
Our buyers are technical and operations-driven, so every conversation contains mission-critical context. Proponent helps our team capture and operationalize that context at scale. It ensures nothing gets lost — requirements, objections, evaluation criteria — and improves how quickly we turn insights into messaging that resonates. Proponent has strengthened our sales consistency and become a real multiplier for complex B2B selling.
Owen Bitas
Senior Product Marketing Manager
Proponent is one of the few AI platforms that truly understands how product marketing and sales enablement should work. It structures messaging, captures real customer needs, and turns conversations into usable content instantly. For any company trying to scale consistent GTM motions, Proponent removes chaos and creates a single source of truth teams actually adopt. It’s become a foundational tool I recommend to early-stage founders.
Ivan Castro
Head of Marketing, PAXAFE
In supply chain and cold-chain markets, insights sit across dozens of customer conversations. Proponent helps us synthesize all of it, spotting recurring pain points and sharpening our narrative. It gives Sales and Marketing a structured way to understand intent, competition, and desired outcomes. The result is clearer storytelling and more relevant materials for enterprise buyers. Proponent is now a key layer in our GTM process.
Keshav Trehan
Product Marketing Lead, Unifize
As a PMM, converting customer conversations into positioning and content is half my job. Proponent cuts that effort dramatically. It surfaces patterns I would’ve missed, captures the ‘why’ behind customer needs, and lets me generate tailored messaging in minutes. For lean B2B teams in complex categories, it’s a superpower. Proponent has made our enablement clearer, faster, and far more insight-driven.
Ilya Preston
Chief Executive Officer, PAXAFE
Our buyers are technical and operations-driven, so every conversation contains mission-critical context. Proponent helps our team capture and operationalize that context at scale. It ensures nothing gets lost — requirements, objections, evaluation criteria — and improves how quickly we turn insights into messaging that resonates. Proponent has strengthened our sales consistency and become a real multiplier for complex B2B selling.
Owen Bitas
Senior Product Marketing Manager
Proponent is one of the few AI platforms that truly understands how product marketing and sales enablement should work. It structures messaging, captures real customer needs, and turns conversations into usable content instantly. For any company trying to scale consistent GTM motions, Proponent removes chaos and creates a single source of truth teams actually adopt. It’s become a foundational tool I recommend to early-stage founders.
Ivan Castro
Head of Marketing, PAXAFE
In supply chain and cold-chain markets, insights sit across dozens of customer conversations. Proponent helps us synthesize all of it, spotting recurring pain points and sharpening our narrative. It gives Sales and Marketing a structured way to understand intent, competition, and desired outcomes. The result is clearer storytelling and more relevant materials for enterprise buyers. Proponent is now a key layer in our GTM process.
Keshav Trehan
Product Marketing Lead, Unifize
As a PMM, converting customer conversations into positioning and content is half my job. Proponent cuts that effort dramatically. It surfaces patterns I would’ve missed, captures the ‘why’ behind customer needs, and lets me generate tailored messaging in minutes. For lean B2B teams in complex categories, it’s a superpower. Proponent has made our enablement clearer, faster, and far more insight-driven.
Ilya Preston
Chief Executive Officer, PAXAFE
Our buyers are technical and operations-driven, so every conversation contains mission-critical context. Proponent helps our team capture and operationalize that context at scale. It ensures nothing gets lost — requirements, objections, evaluation criteria — and improves how quickly we turn insights into messaging that resonates. Proponent has strengthened our sales consistency and become a real multiplier for complex B2B selling.
Owen Bitas
Senior Product Marketing Manager
Proponent is one of the few AI platforms that truly understands how product marketing and sales enablement should work. It structures messaging, captures real customer needs, and turns conversations into usable content instantly. For any company trying to scale consistent GTM motions, Proponent removes chaos and creates a single source of truth teams actually adopt. It’s become a foundational tool I recommend to early-stage founders.
Ivan Castro
Head of Marketing, PAXAFE
In supply chain and cold-chain markets, insights sit across dozens of customer conversations. Proponent helps us synthesize all of it, spotting recurring pain points and sharpening our narrative. It gives Sales and Marketing a structured way to understand intent, competition, and desired outcomes. The result is clearer storytelling and more relevant materials for enterprise buyers. Proponent is now a key layer in our GTM process.
Keshav Trehan
Product Marketing Lead, Unifize
As a PMM, converting customer conversations into positioning and content is half my job. Proponent cuts that effort dramatically. It surfaces patterns I would’ve missed, captures the ‘why’ behind customer needs, and lets me generate tailored messaging in minutes. For lean B2B teams in complex categories, it’s a superpower. Proponent has made our enablement clearer, faster, and far more insight-driven.
Ilya Preston
Chief Executive Officer, PAXAFE
Our buyers are technical and operations-driven, so every conversation contains mission-critical context. Proponent helps our team capture and operationalize that context at scale. It ensures nothing gets lost — requirements, objections, evaluation criteria — and improves how quickly we turn insights into messaging that resonates. Proponent has strengthened our sales consistency and become a real multiplier for complex B2B selling.
Owen Bitas
Senior Product Marketing Manager
Proponent is one of the few AI platforms that truly understands how product marketing and sales enablement should work. It structures messaging, captures real customer needs, and turns conversations into usable content instantly. For any company trying to scale consistent GTM motions, Proponent removes chaos and creates a single source of truth teams actually adopt. It’s become a foundational tool I recommend to early-stage founders.
Ivan Castro
Head of Marketing, PAXAFE
In supply chain and cold-chain markets, insights sit across dozens of customer conversations. Proponent helps us synthesize all of it, spotting recurring pain points and sharpening our narrative. It gives Sales and Marketing a structured way to understand intent, competition, and desired outcomes. The result is clearer storytelling and more relevant materials for enterprise buyers. Proponent is now a key layer in our GTM process.
Keshav Trehan
Product Marketing Lead, Unifize
As a PMM, converting customer conversations into positioning and content is half my job. Proponent cuts that effort dramatically. It surfaces patterns I would’ve missed, captures the ‘why’ behind customer needs, and lets me generate tailored messaging in minutes. For lean B2B teams in complex categories, it’s a superpower. Proponent has made our enablement clearer, faster, and far more insight-driven.
Ilya Preston
Chief Executive Officer, PAXAFE
Our buyers are technical and operations-driven, so every conversation contains mission-critical context. Proponent helps our team capture and operationalize that context at scale. It ensures nothing gets lost — requirements, objections, evaluation criteria — and improves how quickly we turn insights into messaging that resonates. Proponent has strengthened our sales consistency and become a real multiplier for complex B2B selling.
Owen Bitas
Senior Product Marketing Manager
Proponent is one of the few AI platforms that truly understands how product marketing and sales enablement should work. It structures messaging, captures real customer needs, and turns conversations into usable content instantly. For any company trying to scale consistent GTM motions, Proponent removes chaos and creates a single source of truth teams actually adopt. It’s become a foundational tool I recommend to early-stage founders.
Ivan Castro
Head of Marketing, PAXAFE
In supply chain and cold-chain markets, insights sit across dozens of customer conversations. Proponent helps us synthesize all of it, spotting recurring pain points and sharpening our narrative. It gives Sales and Marketing a structured way to understand intent, competition, and desired outcomes. The result is clearer storytelling and more relevant materials for enterprise buyers. Proponent is now a key layer in our GTM process.
Keshav Trehan
Product Marketing Lead, Unifize
As a PMM, converting customer conversations into positioning and content is half my job. Proponent cuts that effort dramatically. It surfaces patterns I would’ve missed, captures the ‘why’ behind customer needs, and lets me generate tailored messaging in minutes. For lean B2B teams in complex categories, it’s a superpower. Proponent has made our enablement clearer, faster, and far more insight-driven.
Ilya Preston
Chief Executive Officer, PAXAFE
Our buyers are technical and operations-driven, so every conversation contains mission-critical context. Proponent helps our team capture and operationalize that context at scale. It ensures nothing gets lost — requirements, objections, evaluation criteria — and improves how quickly we turn insights into messaging that resonates. Proponent has strengthened our sales consistency and become a real multiplier for complex B2B selling.
Owen Bitas
Senior Product Marketing Manager
Proponent is one of the few AI platforms that truly understands how product marketing and sales enablement should work. It structures messaging, captures real customer needs, and turns conversations into usable content instantly. For any company trying to scale consistent GTM motions, Proponent removes chaos and creates a single source of truth teams actually adopt. It’s become a foundational tool I recommend to early-stage founders.
Common
Questions &
Answers
Common
Questions &
Answers
Here’s everything you need to know about Proponent. Still got questions?
Here’s everything you need to know about Proponent.
Here’s everything you need to know about Proponent. Still got questions?
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How much does Proponent cost?
Pricing depends on your team size, data volume, and use cases.
To get a tailored quote, book a demo or email sales@proponentapp.com
What languages does Proponent support?
What tools does Proponent integrate with?
How can I trust Proponent with my customer data?
What kinds of conversations can Proponent analyze?
How is Proponent different from tools like Dovetail, Looppanel, and Unwrap?
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Insights on customer intelligence and GTM strategy
Insights on customer intelligence and GTM strategy
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Turn customer conversations into market intelligence.
Turn customer conversations into market intelligence.
Turn customer conversations into market intelligence.