What’s in the Report

A candid, data-backed snapshot of how senior product leaders collect, analyze, and act on qualitative feedback—and what’s holding them back. Based on a Gatepoint Research survey commissioned by Proponent.

The Problem with PMM-Only Focus:

• Budget Reality:

• PMMs rarely control 5-figure+ tool budgets

• RevOps/Sales Ops typically own "conversation intelligence" spend

• Risk: PMM loves it, but can't get it purchased

• Narrow Use Case:

• If positioned as "battle card generator," you're a nice-to-have

• Sales coaching (Gong's wedge) is a must-have with clear ROI

• You could get stuck as a feature, not a platform