How it Works
See the Patterns Driving Your Customer Conversations
Step 1: Bring All Your Customer Signals Together
Step 2: Automatically Surface Customer Patterns
Step 3: Turn Insights Into Actions
Executive Briefs
Proponent
APP
4:49 PM
Voice of Customer Digest
Proponent digest for 10/17/2025-10/20/2025. We analyzed 24 meetings across 10 deals, 8 accounts and 15 contacts for you.
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Thought Leadership
Turning Conversations into Strategic Insights
Our customer calls weren’t just tickets — they were data. Using client intel, we mapped recurring frustration points that helped us automate smarter responses...
“Our resolution time dropped by nearly half after these insights.”
Sales Enablement
BattleEye vs. Proponent
Many users struggle against BattleEye due to its limited data. They require a complete market overview for informed decisions.
"It's hard to merge data from different sources with Battleeye."
"Battleeye's data is too siloed.."
ICP Analysis
Logistics Managers - Enterprise
Top Pain Points
Challenges in syncing customer data across channels
“Our campaign metrics don’t align across DataLoop and HubSpot.”
Top Objections
..
Product & CX Insights
Top Feature Requests - 3 Months
Cross carrier shipment tracking
"We need a way to track our shipments in real-time, across all our carriers.."
"The real-time shipment tracking is a game-changer. We can finally see where our goods are .."
Explore voice of our customers
We used our own software to find these quotes!
Pain Point
“I’m supposed to own the 'Voice of the Customer,' but realistically? I have time to listen to maybe three calls a week. The rest is just me nagging the AEs to fill out fields in Salesforce, which they never do. I feel like I'm writing battlecards based on hallway gossip.”
Sr. Product Marketing Manager
B2B SaaS (Fintech), North America
Praises
"Engineering actually listens now. I don't just say 'customers want this.' I play the clip. It’s hard to argue when you hear the frustration in the customer's voice, you know?"
Head of Product
Healthcare, Germany
Praises
“It’s like, suddenly everyone’s on the same page about what customers are actually saying. That alone’s worth it.”
VP, Product Marketing
Logistics Tech, North America
Questions
"Wait, so it pulls the 'Pain Points' differently if it's a Discovery call versus a Negotiation? Because if I can separate those... yeah, that saves me, like, ten hours of digging."
VP of Marketing
HR & Recruiting, North America
Praises
"The filtering is... I mean, being able to sort by 'Closed-Lost' and seeing the exact moment they mentioned 'security'? That was the unlock. We realized it wasn't a pricing issue at all."
Marketing Ops Manager
Healthcare Tech, EU
Praises
“This is like, what we were trying to do manually in Gong notes, but just… automated and cleaner.”
VP of Marketing
HR & Recruiting, North America
Praises
"I was manually tagging stuff in Gong before. Total nightmare. This just... finds the themes. 'Reporting overload' was trending for two weeks and I had no idea until the digest popped up."
Director of Product Marketing
Healthcare Tech, North America
Pain Point
"We tried dumping transcripts into ChatGPT. It was... messy. It couldn't tell who was selling and who was buying. The summary said 'client wants X,' but... no, that was our rep pitching it."
Chief Marketing Officer
Analytics, North America
Praises
"Does this sync back to the Opportunity view? My reps live in Salesforce. If they don't have to log into another tool to see this... that changes everything."
RevOps Lead
Cloud Infra, North America
ppnterprise-Grade Security
AES-256 encryption at rest, TLS 1.3 in transit. Your conversations and CRM data stay private.
Deploy in your VPC or on-premises. Complete data sovereignty for regulated industries.
We never train our models on your customer conversations or deal data.
