How it Works
See the Patterns Driving Your Customer Conversations
Step 1: Bring All Your Customer Signals Together
Step 2: Automatically Surface Customer Patterns
Step 3: Turn Insights Into Actions
Executive Briefs
Proponent
APP
4:49 PM
Voice of Customer Digest
Proponent digest for 10/17/2025-10/20/2025. We analyzed 24 meetings across 10 deals, 8 accounts and 15 contacts for you.
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Thought Leadership
Turning Conversations into Strategic Insights
Our customer calls weren’t just tickets — they were data. Using client intel, we mapped recurring frustration points that helped us automate smarter responses...
“Our resolution time dropped by nearly half after these insights.”
Sales Enablement
BattleEye vs. Proponent
Many users struggle against BattleEye due to its limited data. They require a complete market overview for informed decisions.
"It's hard to merge data from different sources with Battleeye."
"Battleeye's data is too siloed.."
ICP Analysis
Logistics Managers - Enterprise
Top Pain Points
Challenges in syncing customer data across channels
“Our campaign metrics don’t align across DataLoop and HubSpot.”
Top Objections
..
Product & CX Insights
Top Feature Requests - 3 Months
Cross carrier shipment tracking
"We need a way to track our shipments in real-time, across all our carriers.."
"The real-time shipment tracking is a game-changer. We can finally see where our goods are .."
Explore voice of our customers
We used our own software to find these quotes!
Pain Point
“just like look through the last few meetings and like find what, find all the instances of when we said pain points and put those. And I'm like, damn it, and I'm like, yeah, I wish I had those in an excel sheet.”
Sr. Product Marketing Manager
Medical Devices, North America
Praises
“Honestly, this helps bridge what sales hears and what product needs to know. Before this, that gap was just... chaos.”
Head of Product
Healthcare, Germany
Pain Point
“It’s like, suddenly everyone’s on the same page about what customers are actually saying. That alone’s worth it.”
Director of Product Marketing
Logistics Tech, North America
Questions
“The way it connects CRM data with actual quotes is awesome. You get context right there, not just numbers”
VP of Marketing
HR & Recruiting, North America
Praises
“It’s so much easier to align messaging when you actually see what healthcare admins complain about — things like ‘reporting overload’ came up everywhere.”
Marketing Ops Manager
Healthcare Tech, EU
Praises
“This is like, what we were trying to do manually in Gong notes, but just… automated and cleaner.”
VP of Marketing
HR & Recruiting, North America
Praises
“It’s not just keyword stuff, it actually understands why the customer said something. That’s the crazy part.”
Chief Product Officer
Logistics Tech, APAC
Praises
“The patterns around lost deals.. that was eye-opening. I didn’t realize how consistent those reasons were.”
Chief Marketing Officer
Analytics, North America
Praises
“Our teachers kept saying the same pain, like ‘too many tabs, too many tools’ — we didn’t even realize it until your trend report showed it.”
Director of Growth
HR & Recruiting, North America
ppnterprise-Grade Security
AES-256 encryption at rest, TLS 1.3 in transit. Your conversations and CRM data stay private.
Deploy in your VPC or on-premises. Complete data sovereignty for regulated industries.
We never train our models on your customer conversations or deal data.
