Understand your customers like never before
Turn sales conversations into your competitive advantage. Our AI-powered conversational intelligence reveals customer pain points, buying signals, and winning messaging strategies across your entire sales organization
Frequently asked questions
How is Proponent different from other conversational intelligence tools like Gong or Chorus?
While tools like Gong are excellent for summarizing individual calls, Proponent analyzes conversations across your entire pipeline. We connect the dots between meetings to reveal strategic patterns in customer needs, objections, and competitive mentions. Proponent is built to shape your GTM strategy, not just to write meeting notes.
How does Proponent help me create messaging that my sales team will actually use?
Proponent bridges the classic gap between marketing and sales. First, it helps you source messaging directly from the unfiltered language customers use in sales calls. Then, it delivers that content and guidance to sellers in real-time, personalized for the specific deal they're working on. Messaging adoption happens naturally when it's proven to work and easy to find.
My sales team struggles to find the right content at the right time. How do you help?
We solve the "content graveyard" problem. Instead of forcing reps to search a library, Proponent proactively recommends the most relevant content and playbook steps based on the context of their specific deal. It's about delivering the right answer at the right moment to move a deal forward.
How can I use Proponent to build and validate our customer personas?
Proponent allows you to build personas based on direct evidence, not assumptions. Our platform systematically analyzes thousands of conversations to surface the actual questions, pain points, and needs expressed by your buyers. This creates a dynamic, evidence-based "voice of the customer" to keep your personas sharp and relevant.
What kind of implementation is required to get started?
Proponent integrates seamlessly with your existing tools, including CRMs and communication platforms like Gong, Zoom, and email clients. Our goal is to get you up and running quickly so you can start capturing insights with minimal technical overhead.
How does Proponent help our RevOps team move beyond just reporting?
Proponent connects your CRM data to the conversations that create it. This gives RevOps a direct view into the "why" behind your pipeline metrics. You can identify leading indicators from customer interactions, turning RevOps from a reactive reporting function into a strategic engine that can proactively shape sales outcomes.
How do you ensure our sensitive sales data is secure?
Data security is a top priority. We use industry-standard security protocols and best practices to ensure that your conversational data is encrypted, protected, and remains confidential.
Who is Proponent for?
Proponent is built for B2B go-to-market teams. Product Marketers use it to craft and validate messaging. Sales Enablement and RevOps leaders use it to build data-driven sales programs and prove their impact. And Sales Teams use it to get the targeted guidance they need to close deals faster.
Still have questions?
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