Hear your market’s voice at scale
Hear your market’s voice at scale
Understand what buyers say, need, and compare by transforming thousands of customer calls into actionable GTM signals.
Understand what buyers say, need, and compare by transforming thousands of customer calls into actionable GTM signals.
Trusted by high-performance revenue teams
Trusted by high-performance revenue teams
Competitor Mentions
Last 30 days
22%
25
Difficulty Integrating with Other Tools
Pain Points
90
22%
Jan
Apr
Jul
Oct
Feature Requests
Last 7 days
13%
15
Summary
Integration concerns are now your #1 deal blocker, overtaking pricing for the first time. Enterprise deals are stalling in technical evaluation—prospects need API documentation and implementation timelines upfront.
Key Patterns:
Integration Anxiety Spiking – API complexity mentioned in 31% of calls (up 72% from last week). Technical buyers are asking detailed integration questions earlier in the sales process.Pricing Pressure Easing – Discount requests down 28%. However, enterprise buyers now question ROI timeline rather than price—they want 90-day value proof.
Mobile as Silent Closer – When mobile app is demonstrated, close rate increases to 71% vs 53% baseline. Field sales teams cite this as "must-have."
Win/Loss by Competitor
Last 6 Months
Gong
Chorus
Selesforce
Clari
Outreach
0
5
10
15
20
25
30
35
40
45
Won
Lost
Top Win Themes: What “closed-won” customers like about our product?
Last 6 Months
Praise Theme
Ease of use / Intuitive UI
"The UI is really clean and lag free”
Transparent pricing
"I really like how you guys are transparent about your pricing. We are tired of vendors overcharging us.."
Subject matter expertise
"You guys really know what you are talking about”
Integration ecosystem
"The integration store made it so easy .."
Quotes
50 (25.6%)
50 (25.6%)
50 (25.6%)
50 (25.6%)
Win Rate
22%
75%
22%
84%
22%
69%
22%
55%
Gong Mentions
Last 12 Months
90
22%
100
80
60
40
20
0
Mar
Jun
Sep
Dec
Top Competitor Mentions
Last 3 Months
Gong (33.3%)
Dovetail (26.7%)
Claap (22.2%)
Grain (17.8%)
Latest Objection Quotes
Last 7 days
Manual data entry issues
"We're drowning in manual data entry. Our team spends 15 hours a week just updating systems."
Ensure payment accuracy
"Help me reconcile supplier info between systems without spreadsheets"
Enable team efficiency
"Help me scale supplier network without adding headcount"
Train sales reps faster
"The current sales ramp up time is over 3 months. It has gotten really hard to get reps going lately"
Objection Frequency
Last 12 Months
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
High Severity
Medium Severity
Low Severity
Objections
Last 30 days
18%
57
Your sales team has thousands of hours of market intelligence. Your CRM has none of it.
Competitive mentions, objections, and buying signals are in every call—but buried in transcripts your team will never review
Competitive mentions, objections, and buying signals are in every call—but buried in transcripts your team will never review
Pain points mentioned, but never tracked
CRM drop-downs can't capture nuance. You're losing the 'why' behind customer needs.
Objections buried until deal review meetings
By the time “pricing’s too high” reaches leadership, it’s already cost you 10 deals.
Call Transcript
C
Carl Penn
10:01
Thanks for the demo. Honestly, our biggest problem is reps spending 4-5 hours a week on call notes It's killing productivity.
S
Nathan Sanders
10:02
That's exactly what we solve. Most teams cut that down to 30 seconds per call.
C
Carl Penn
10:03
That would be huge. We're also talking to Gong and Chorus, so I'm trying to understand what makes you different.
S
Nathan Sanders
10:04
Our semantic clustering finds patterns across hundreds of calls automatically. We also integrate natively with Salesforce and HubSpot.
C
Carl Penn
10:06
Good to know. My main concern is implementation time. We can't afford another 6-month integration project like we just went through with our last tool.
S
Nathan Sanders
10:06
Most customers are up and running in 2-3 weeks. You'll start seeing insights within the first few days.
C
Carl Penn
10:07
That's more realistic. If the pilot works, we'd roll this out to all 50 reps by Q1. Let me bring in our VP of Sales for the next call.
Competitive intelligence lives in rep memory
You don't know which competitors you're losing to—or what positioning actually works.
Deal momentum hidden in conversational cues
Reps say “it went well,” but budget and timeline signals stay buried in transcripts.
Pain points mentioned, but never tracked
CRM drop-downs can't capture nuance. You're losing the 'why' behind customer needs.
Objections buried until deal review meetings
By the time “pricing’s too high” reaches leadership, it’s already cost you 10 deals.
Call Transcript
C
Carl Penn
10:01
Thanks for the demo. Honestly, our biggest problem is reps spending 4-5 hours a week on call notes It's killing productivity.
S
Nathan Sanders
10:01
That's exactly what we solve. Most teams cut that down to 30 seconds per call.
C
Carl Penn
11:15
That would be huge. We're also talking to Gong and Chorus, so I'm trying to understand what makes you different.
S
Nathan Sanders
10:01
Our semantic clustering finds patterns across hundreds of calls automatically. We also integrate natively with Salesforce and HubSpot.
C
Carl Penn
11:15
Good to know. My main concern is implementation time. We can't afford another 6-month integration project like we just went through with our last tool.
S
Nathan Sanders
10:01
Most customers are up and running in 2-3 weeks. You'll start seeing insights within the first few days.
C
Carl Penn
11:15
That's more realistic. If the pilot works, we'd roll this out to all 50 reps by Q1. Let me bring in our VP of Sales for the next call.
Competitive intelligence lives in rep memory
You don't know which competitors you're losing to—or what positioning actually works.
Deal momentum hidden in conversational cues
Reps say “it went well,” but budget and timeline signals stay buried in transcripts.
Turn conversations into structured customer intelligence
Analyze customer conversations across your entire data stack. One platform for product, marketing, and sales teams to understand what customers really need.
Analyze customer conversations across your entire data stack. One platform for product, marketing, and sales teams to understand what customers really need.
Weekly Insights Digest
Get customer intelligence delivered to you
Receive a curated newsletter every week — key insights, competitor mentions, and trend summaries — sent directly to your Slack or inbox.
Deal Intelligence
Understand why you win and lose deals
Analyze call data to pinpoint reasons for deal outcomes — pricing, features, competition — and tie every insight back to CRM records for context
Emerging Trend Detection
Stay ahead of what’s changing
Proponent automatically surfaces emerging themes, feature requests, and sentiment shifts from thousands of conversations.
Segmented Insight Analysis
Extract key insights automatically
Break down voice-of-customer data by customer persona, industry, deal stage, or CRM fields — revealing how different segments talk about your product.
Enterprise-Grade Security
Handle sensitive customer conversations with confidence. We meet the highest security standards
Handle sensitive customer conversations with confidence. We meet the highest security standards
End-to-End Encryption
End-to-End Encryption
AES-256 encryption at rest, TLS 1.3 in transit. Your conversations and CRM data stay private.
Self-hosting available
Self-hosting available
Deploy in your VPC or on-premises. Complete data sovereignty for regulated industries.
No Training on Your Data
No Training on Your Data
We never train our models on your customer conversations or deal data.
Common
Questions &
Answers
Common
Questions &
Answers
Here’s everything you need to know about Proponent. Still got questions?
Here’s everything you need to know about Proponent.
Here’s everything you need to know about Proponent. Still got questions?
Contact Us
How much does Proponent cost?
Pricing depends on your team size, data volume, and use cases.
To get a tailored quote, book a demo or email sales@proponentapp.com
What makes Proponent different from other platforms?
What tools does Proponent integrate with?
How can I trust Proponent with my customer data?
What kinds of conversations can Proponent analyze?
How is Proponent different from tools like Dovetail, Looppanel, and Unwrap?
What’s the setup process like?
Who typically uses Proponent?
How much does Proponent cost?
Pricing depends on your team size, data volume, and use cases.
To get a tailored quote, book a demo or email sales@proponentapp.com
What makes Proponent different from other platforms?
What tools does Proponent integrate with?
How can I trust Proponent with my customer data?
What kinds of conversations can Proponent analyze?
How is Proponent different from tools like Dovetail, Looppanel, and Unwrap?
What’s the setup process like?
Who typically uses Proponent?
How much does Proponent cost?
Pricing depends on your team size, data volume, and use cases.
To get a tailored quote, book a demo or email sales@proponentapp.com
What makes Proponent different from other platforms?
What tools does Proponent integrate with?
How can I trust Proponent with my customer data?
What kinds of conversations can Proponent analyze?
How is Proponent different from tools like Dovetail, Looppanel, and Unwrap?
What’s the setup process like?
Who typically uses Proponent?
Still got questions?
Latest from Proponent Pulse
Our latest thoughts and research on voice of customer led growth
Our latest thoughts and research on voice of customer led growth
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Product
Product
Resources & Guides
Resources & Guides
Resources & Guides
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Discover what matters most.
Discover what matters most.
Book a demo to understand what matters to your customers, so you can build what they'll love.
Turn customer conversations into market intelligence.
Turn customer conversations into market intelligence.
Turn customer conversations into market intelligence.